Your body is already doing
something extraordinary.

Shopping for it shouldn't be complicated. Every product on Matri is vetted to be pregnancy and breastfeeding safe.

Explore Collection

Every product is carefully reviewed for ingredient safety during pregnancy and breastfeeding. Shop with confidence, not compromise.

Our Story

Born from Experience

Matri was founded by a new mom who discovered firsthand how unnecessarily difficult it is to find products that are truly safe—not just during pregnancy, but throughout the entire breastfeeding journey.

Every late-night Google search. Every ingredient label scrutinized under harsh bathroom lighting. Every moment of doubt about whether that moisturizer, that supplement, that piece of clothing was actually safe for you and your baby.

We realized something had to change. Women shouldn't have to become amateur toxicologists just to shop with confidence. Your body is already doing the most extraordinary work—caring for it shouldn't require a research degree.

So we built Matri: a place where every single product has already been vetted by experts, where safety isn't an afterthought, and where you can finally shop without second-guessing yourself.

Why "Matri"?

Matri comes from the Sanskrit word for "divine mother." It represents the sacred journey of motherhood—powerful, transformative, and deserving of reverence. We chose this name because your body is doing divine work, and everything we offer honors that.

Because you deserve better than endless searching.
You deserve certainty.

"

I spent countless hours researching whether products were safe during pregnancy and breastfeeding. I knew other women were doing the same thing. We shouldn't have to.

— Matri Founder

Shop by Category

Curated essentials for pregnancy and postpartum

🧴

Beauty & Skincare

Clean makeup, pregnancy-safe skincare, and body care you can trust

👗

Apparel

Elevated basics and nursing-friendly pieces that feel like you

🌿

Wellness

Pregnancy-safe supplements and postpartum recovery essentials

Featured Products

Coming soon—join the waitlist for early access

✓ Matri Verified
🧴
Beautycounter
Dew Skin Moisturizing Coverage
$45
All Trimesters Breastfeeding Safe
✓ Matri Verified
Drunk Elephant
B-Hydra Intensive Hydration Serum
$52
All Trimesters Breastfeeding Safe
✓ Matri Verified
👚
Hatch Collection
The Nursing Sleep Bra
$58
Postpartum Essential
✓ Matri Verified
👗
Everlane
The Oversized Alpaca Crew
$150
Maternity & Beyond
✓ Matri Verified
💊
Ritual
Essential Prenatal Multivitamin
$35
All Trimesters Doctor Recommended
✓ Matri Verified
🌿
Upspring
Milkflow Fenugreek-Free Capsules
$24
Breastfeeding Safe Lactation Support

Be First to Know

Matri launches soon. Join the waitlist for exclusive early access and special launch pricing.

✓ You're on the list! We'll notify you when Matri launches.